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CCTV apologized and the director of the pole dance was remov
Guide reading:Appropriate broadcasting time For CCTV's first lesson of school this year, another point of domestic parents' tucking up is that the time is too late to broadcast, and it starts at 8 and ends at 9:30. Let the children be early when they say yes.
To be honest, Xiaowei's first reaction to this apology statement was confused... What's the situation? It's always been watching CCTV tear up all kinds of demons and ghosts, "CCTV apology" seems to be the first time in the world. What is it like? Can you make CCTV dad bow his head?! With tremendous shock and excitement, Xiaowei got to know the story.
 
It also starts with the program "Lesson One of School Opening" mentioned in the apology. "Lesson 1 of School Opening" is a large-scale public welfare program that the Ministry of Education and CCTV have cooperated since 2008. This program is for primary and secondary school students. It is broadcast every year at the beginning of school.
 
CCTV apologized and the director of the pole dance was removed. In Australia, dare you show these to your children?
 
Each year, the program takes the most important events of the year as the background, chooses a topic for discussion, and teaches children some very important knowledge, reason and values. This year's program, with the theme of "Creating for the Future", aims to make children feel the charm of scientific creation and encourage them to develop their practical ability and innovative spirit. All in all, this is a very helpful program for children's growth and education.
 
Therefore, as early as August 22, the General Office of the Ministry of Education issued a letter requesting every primary and secondary school student and their parents to watch the program together and to write a post-view.
 
CCTV apologized and the director of the pole dance was removed. In Australia, dare you show these to your children?
 
With the explicit requirements of the Ministry of Education, children and parents certainly dare not take it lightly. So before the evening broadcast last Saturday (September 1), everyone moved their small benches early and sat in front of the TV, waiting for the program to start on time.  However, at 8 p.m., instead of the beginning of the program, we waited for one advertisement after another --- mattress sellers, soymilk sellers, liquor sellers --- gum sellers, appliances sellers, automobiles sellers --- lampblack sellers, electric cars sellers, children's toothpaste sellers.
 
Even in the context of the Ministry of Education's vigorous efforts to renovate off-campus training institutions, the first lesson of school is still broadcasting repeated advertisements for training institutions and app learning, which lasted 13 minutes before the program officially began.
 
So, after the broadcast, it aroused the parents' Tucao: the first lesson of school became "the first lesson of advertising". This topic is also on the microblog hot search. Later, there was an apology statement from CCTV advertising center at the beginning of the article.
 
See this news, you in Australia, will you realize later, how long have you not seen "annoying" advertisements in children's programs?
 
I remember what a Chinese mother in Australia said before. She said the children had fallen in love with Australian children's programs after they came to Australia. Why?
 
CCTV apologized and the director of the pole dance was removed. In Australia, dare you show these to your children?
 
Because Australian children's programs have such characteristics:
 
1. Zero Advertising
Australian children's programs generally have two broadcasting routes:
Broadcast on special children's channels
Broadcast on other TV channels
 
Australian law obligates all commercial television stations to broadcast 130 hours of preschool children's programs and 260 hours of children's programs every year.
 
As far as children's channel is concerned, there are no advertisements during the whole time of children's program broadcasting. That is to say, if you watch children's channel, no matter when you watch it, no matter how long you watch it, you will never see any advertisement!
 
Whether it's on TV, mobile app or other channels, it's the same. As for children's programs broadcast on other TV channels, Australia has imposed strict legal restrictions on advertising time.
 
P-type children's programs are prohibited from broadcasting any advertisements during the broadcasting period. P stands for preschool, referring to programs suitable for preschool children.
 
Advertising time for children's programs of Category C should not exceed 5 minutes every 30 minutes. C stands for children, referring to programs suitable for children.
 
Compared with the various toy advertisements and milk powder advertisements which are frequently broadcasted in domestic children's programs, Australia's restrictions on advertising time of children's programs can be said to be very strict. Even so, the Australian government is not confident that advertising will bring adverse effects on children, so the content of advertising is also strictly restricted, especially junk food / beverage advertising.
 
For example:
It is forbidden to mention free toys in junk food advertisements.
Prohibit misleading or incorrect nutritional value information in junk food advertisements;
Celebrity stars are prohibited from advertising junk food and so on.
 
All of this is to prevent junk food advertisements from conveying wrong eating habits and life concepts to children. The Australian food industry not only strictly abides by these legal provisions, but also formulates its own internal regulations: if more than 35% of the audience of a program are children, then during the broadcast period.
 
Prohibit advertising of foods with low nutritional value
 
In reality, junk food advertisements are rare in Australian children's programs. Not only that, because the problem of childhood obesity in Australia is more serious, so there are proposals to ban the advertising of junk food in an all-round way and completely eliminate the hidden dangers!
 
2. Appropriate broadcasting time
For CCTV's first lesson of school this year, another point of domestic parents' tucking up is that the time is too late to broadcast, and it starts at 8 and ends at 9:30. Let the children be early when they say yes.